Site infrastructure, speed, crawlability, and indexation.
SSL certificates are a trust signal. Redirect all HTTP to HTTPS. Check for mixed content warnings that break the padlock icon.
LCP < 2.5s, INP < 200ms, CLS < 0.1. Use field data from Chrome UX Report. These are confirmed ranking signals.
Ensure robots.txt doesn't block important pages. Allow search engine bots and AI retrieval bots access to key content.
Generate a clean XML sitemap with all indexable pages. Remove noindexed, redirected, or low-value URLs.
Add self-referencing canonical tags on all pages. Prevent duplicate content issues from URL parameters, pagination, and filters.
Audit for 404 errors and fix or redirect them. Eliminate redirect chains (A→B→C) by pointing directly to the final URL.
Google indexes mobile versions first. Ensure content parity between mobile and desktop, proper tap targets (48px+), and responsive design.
Compress images to WebP/AVIF, enable browser caching, use CDN, minify CSS/JS, implement lazy loading, inline critical CSS.
Noindex thin/duplicate pages, block faceted navigation, prune zero-traffic pages. Maximize quality pages vs total indexed pages.
Use SSR or static generation for critical content. Audit client-side rendered elements. Check for hydration issues.
Use JSON-LD for Article, Product, FAQ, HowTo, LocalBusiness, and more. Validate with Rich Results Test.
Implement hreflang tags correctly for multi-language/region sites to prevent duplicate content and serve the right language.
Use short, descriptive, keyword-rich URLs. Maintain a logical hierarchy. Avoid dynamic parameters where possible.
Scan for malware regularly, keep CMS updated, configure security headers. A hacked site warning kills organic traffic instantly.
Track your progress, get personalized recommendations, and complete all 14 tasks step by step.
Open Interactive ToolEssential tools and baselines before any optimization begins.
Content optimization, meta tags, headings, and on-page signals.
Strategic content creation, topic authority, and content-led growth.
Backlink acquisition, digital PR, and external authority signals.
Optimize for AI search: ChatGPT, Perplexity, and Google AI Overviews.
Google Business Profile, local citations, reviews, and map pack rankings.
GA4 setup, Search Console insights, and data-driven decision making.
Ongoing tracking, auditing, and continuous improvement cycles.