Earn links from local news, community organizations, sponsorships, and business associations. Local links carry outsized weight.
Local link building is often easier than general link building because local organizations WANT to promote local businesses. A $200 charity sponsorship can earn a DR 40+ .org backlink that would cost $2,000+ to acquire through other means.
Search "[your city] charity events" or "[your city] youth sports sponsorship". Most organizations list sponsors on their website with links. Even small sponsorships ($100-500) often earn a link on a .org domain with strong local authority.
Your local Chamber of Commerce almost always provides a backlink in their member directory. Annual membership typically costs $200-500. Also check: BBB, local business associations, industry groups, and professional organizations.
Local newspapers and TV stations are always looking for stories. Pitch: community involvement, local hiring, business milestones, expert commentary on local issues. Local news sites typically have DR 50-70+ — these are extremely valuable backlinks.
Find non-competing local businesses that serve your same customer base. Cross-promote: link to each other on your websites, co-host events, create joint content. A dentist might partner with an orthodontist, or a gym with a nutritionist.
Publish content that local sites want to reference: "Best [things to do] in [City]", "[City] guide to [topic]", "[City] statistics and data". Local bloggers, tourism sites, and community pages link to genuinely useful local content.
Track your progress and get guided through every step.
Open Interactive Tool