Monitor brand mentions across ChatGPT, Perplexity, Google AI Overviews. Use tools like Otterly AI or SE Ranking.
Track AI citations as a leading indicator. Today's AI citation patterns predict tomorrow's search rankings. If AI systems start citing your competitor more, it often precedes a ranking shift in traditional search too.
Create a list of 20-30 queries relevant to your business. Test each in ChatGPT (free tier), Perplexity (shows sources), and Google (check for AI Overviews). Document: query, platform, whether your brand was mentioned, and which sources were cited.
Create a tracking spreadsheet: Date, Platform, Query, Brand Mentioned (Y/N), Context of Mention (positive/neutral/negative), Source URL Cited (if available). Test the same queries monthly to track trends.
SE Ranking's AI Overview tracking monitors when your site appears in Google AI Overviews. Otterly AI tracks brand mentions across multiple AI platforms. These tools automate what manual testing does, saving hours per week.
In GA4: go to Reports > Acquisition > Traffic acquisition. Look for referral sources like chat.openai.com, perplexity.ai, and bing.com/chat. Create a custom segment for AI-referral traffic. Monitor this segment weekly for growth trends.
Plot your monthly citation data: total mentions, positive vs. negative sentiment, platforms where you appear, and AI-referral traffic. Look for correlations between content updates and citation increases. Adjust your GEO strategy based on what's working.
Track your progress and get guided through every step.
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